MASTER FRANCHISE
Country exclusivity or in countries like the US state exclusivity
The Master Franchise model is one that has the geographic exclusivity of a country or state (U.S.) and that is in charge of managing the ESM brand (always under our support and policy) and on whom the Mini Franchises will depend.
MINI FRANCHISE
Local or regional territorial exclusivity
The Mini Franchise model is aimed at existing or newly opened academies that want to use the ESM methodology and services / products with local / regional exclusivity.